Personal Data: "New Oil"

Currently, there is a lot of publication about the security of personal data and cybersecurity. Because companies are trying to switch to the new way of working due to Covid19. This situation constantly keeps two big issues on the agenda:

  • Digitalization

  • Cyber ​​security

While rearranging remote working conditions, we have published in recent weeks how to think about and what to do for a good cyber security infrastructure.

Our translation to the first article is finished: "cyber Security: Thinking like a hacker"

There is a lot of talk of "cyber hackers who steal data" during one after another security scandals. However, there is little talk of real technology that can stop tech giants who make money by selling our personal data.

The name of this technology: Decentralized Internet

This week, we detailed what is Decentralized Internet , which we mentioned in our article on Blockchain.

The concept of Decentralized Internet is associated with the "Internet of Things", but it's not the same thing. There are very few initiatives on this issue in the world. It is almost theoretical for now, but it is one of the most important technologies that will shape the future.

It was an article containing rich information and useful links in terms of its working principle, its importance in terms of data security and the attitude of technology giants on this subject. Do not go without reading.

Is Bill Gates Playing God?

We know that "Machine Learning" and "Artificial Intelligence" technologies need huge data sets. Therefore, all kinds of personal data are the most important source of money and power for technology giants.

Bill Gates and Microsoft are one of the most blamed for this. As you know, Microsoft is struggling to buy TikTok, saying "Let one be mine," one of the social media platforms that are a complete "source of personal data". For this, we wonder what promises to be made to Trump and how to market it to us.

Microsoft Outlook Stores People's Blood Type and Bookmark

Of course, Microsoft doesn't wait until it buys TikTok.

"An update to the Mac version of Microsoft Outlook will allow it to store highly detailed and abundant personal information about its users, including blood types and asterisks."

In addition, there is no information that Microsoft will collect this information on behalf of users.

Is this a coincidence? How is Microsoft using AI in response to the COVID-19 outbreak?

Microsoft chief technology officer (CTO) Kevin Scott:

“I guess it's just a coincidence, but before the COVID-19 pandemic, I spent the last few months focusing on the intersection between artificial intelligence and basic science.

In particular, the intersection of artificial intelligence and biology is truly fascinating. With the COVID-19 pandemic, we are starting to do some fundamental work that will be useful for more than helping us solve some of the challenges we are currently facing.

"I hope to see all kinds of fantastic, beneficial things happening after the COVID-19 crisis is over."

You know the theory that Bill Gates spreads Covid19 to all of us to insert chips on the pretext of vaccinating, right?

You must stop texting directly on Instagram.

Facebook is advancing plans to combine Instagram's direct messaging feature with its Messenger platform. And he has announced this through a lot of media recently.

However, it seems that what is done is quite dangerous for the security of personal data. There is no end-to-end encryption when Instagram users send messages to each other. Neither will any fancy Messenger functionality that was originally moved to a "commercial photo and video sharing platform" will change this.

In addition, it is useful to remind our following article about the use of social media.

The Importance of Personal Data in Marketing World

Privacy regulations and data deprecation further limit marketers' access to data. To learn more about customers, it is necessary to know more about "Zero party data". Check out the examples.

Before we finish,

Books from Global Business leaders that they have recently read, are planning to reread, or are looking forward to reading:

60 leaders shared their recommendations with Raju Narisetti of McKinsey Global Publishing.
There are also summer book recommendations from the long list of the Wall Street Journal, Financial Times, Washington Post, Guardian, Harvard Business School and the 2020 Booker Prize for inspiration.

Tables that Beam the 50's to the 60's

TS Harris is a female painter I just discovered. His paintings are called "Sunlight Noir". Chic and elegantly cut figures from Harris wear red lipstick, dreaming by the pool or sitting in contemplation ...

Check it out.

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